What fabric is used for tote bags?

Tote bags are made from a wide range of fabrics depending on use and branding goals. The most common include cotton canvas, polyester, nylon, jute, non-woven polypropylene, and leather. Canvas and cotton blends dominate eco-friendly totes, polyester and nylon suit durable or water-resistant styles, jute offers a natural rustic look, and leather creates premium totes. Custom tote manufacturers like Szoneier also offer fireproof, cooler, and specialty fabrics for brand-specific applications.

Cotton & Canvas

Cotton—especially when woven into canvas—is one of the most widely used tote bag fabrics. It is durable, washable, eco-friendly, and highly customizable, making it a favorite for both retailers and promotional giveaways. Canvas weights usually range from 6 oz to 16 oz, offering flexibility between lightweight and heavy-duty use. While it absorbs moisture and can shrink if untreated, cotton totes resonate strongly with eco-conscious consumers. For brands, organic cotton versions command premium pricing and align with sustainable marketing strategies.

Polyester

Polyester totes are valued for their cost-effectiveness, durability, and color versatility. As a synthetic fiber, polyester resists shrinking, dries quickly, and can be coated for enhanced water resistance. These bags are lightweight and easy to print on, making them a top choice for corporate events, trade shows, and branded merchandise. The main drawback is its lower eco-appeal compared to natural fibers. However, recycled polyester (rPET) versions are increasingly popular for brands seeking affordability plus sustainability storytelling.

Nylon

Nylon tote bags are known for being stronger, lighter, and more flexible than polyester alternatives. They are quick-drying, tear-resistant, and easy to fold, which makes them ideal for travel totes, gym bags, and sporty outdoor bags. Nylon can be woven into smooth, shiny finishes or rugged ripstop styles, appealing to different fashion preferences. The main limitations are higher cost compared to polyester and the potential for yellowing over time. Still, for performance-driven totes, nylon is often the go-to fabric for OEM customization.

Jute & Burlap

Jute, often marketed as burlap, is a natural, biodegradable fiber that has surged in popularity for eco-friendly tote bags. Its coarse, rustic texture gives totes an authentic, earthy look perfect for farmers’ markets, organic brands, or eco-conscious campaigns. Jute totes are very strong but not naturally water-resistant and can feel rough against the skin. Many manufacturers line jute with cotton or PEVA to improve usability. For brands, jute tote bags are a storytelling product, signaling sustainability and eco responsibility.

Non-Woven Polypropylene (PP)

Non-woven polypropylene is a budget-friendly, lightweight synthetic material made by pressing spun fibers into sheets. These totes are inexpensive, recyclable, and widely used for supermarket bags, trade fairs, and promotional giveaways. The advantage is ultra-low cost, often less than $0.50 per bag in bulk. The downside is durability: non-woven PP bags wear out faster than canvas or polyester and lack the premium look. For brands with high-volume promotional needs, non-woven PP is often the first choice due to its affordability and mass availability.

Leather

Leather totes occupy the luxury end of the market. Genuine leather (full-grain, top-grain, or split) offers unmatched durability, elegance, and resale value. Leather totes are favored by fashion brands and executives, often priced 10–20x higher than canvas equivalents. They are heavier, more expensive to produce, and require skilled craftsmanship—but they deliver a premium brand experience. For cost-sensitive markets, PU leather (faux leather) offers a more affordable alternative while maintaining a fashionable look. Leather tote bags are a natural fit for high-end retail and private label OEM customization.

Specialty Fabrics (Neoprene, Fireproof, Insulated, Smell-Proof)

Beyond standard materials, tote bags can be made from specialty fabrics to meet niche needs. Neoprene totes are popular for beach or sports due to their flexibility and water resistance. Fireproof fabrics are used for safety storage totes. Insulated totes combine fabric with aluminum foil or PEVA lining for cooler bags. Smell-proof laminated fabrics cater to odor-control use cases. While these cost more to manufacture, they open high-margin opportunities in specialized markets, making them attractive for innovative brands seeking differentiation.

Comparison Table: Tote Bag Fabrics

Conclusion

From eco-friendly cotton and jute to durable polyester and nylon, and from budget PP to luxury leather, tote bags can be made from a wide range of fabrics depending on target market and positioning. Specialty materials like neoprene or insulated fabrics further expand niche applications.