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45 Popular Stuffed Animal Brands & Global Plush Trends
The stuffed animal industry is a fascinating mix of nostalgia, innovation, and emotional storytelling. From Germany’s century-old Steiff teddy bear to the viral Squishmallows, plush toys have evolved into lifestyle collectibles, comfort companions, and brand icons. Whether you’re a buyer sourcing private-label plush or a brand building your first character line, understanding which names dominate the market — and why — gives you a decisive advantage.
